My Target Audience

Jorja Smith has a target audience of predominately female listeners aged 15-25, however she also attracts a lot of male listeners due to her hiphop, edgy feel. Because of this, my artist, Luna, will have a similar target audience, and will conform to the similar conventions Smith does.

Locations

I like the idea of using the beach, I have a huge variety of beaches near me, including sand, pebbles and harbors. I think that using these in the different seasons would be effective. I also would like to use the location of a train or tube station. I would like a mixture of light and dark shorts, filming some at night, as a range of timings would happen in a non linear video promo.

Similar Artists Photo Shoots

I have analysed similar artists profile shots from photoshoots to learn the codes and conventions of how female artists are represented through the camera, and get some ideas for my ancillary tasks.

Jorja Smith is the artist to the song I am using for my music video. I love her natural, raw style and this is often reflected in her album. artwork and photoshoots. I also love the use of a backdrop that is textured, contrasting with the denim she is wearing and her skin.








I really love the use of pastel colors in the background and her clohtes, complimeting her dark undervest and hair.
I also love the composition of this shot, her skin is absolutely glowing, an although she is wearing minimal makeup she still looks natural.

Quin is another artist who has a similar style to Jorja Smith. The use of warm natural tones compliments her caramel skin and light hair. I like her blank expression with her lips slightly parted. The use of lighting is intriguing and is something I would like to replicate in my photoshoot. It's important that the backgrounds and textures used in the photos compliment and contrast each other.

Lauren Jauregui looks amazing in these photos. I think the use of direct eye contact with the camera is very powerful and compelling for the audience. Once again the use of the brown, warm tones and contradicting textures, with the fluff another jumper to the wooden planks at the back. I also like the photo out in open air, and I wold like to experiment with the different locations in my photo, and I like that she is in focus and the background inst. I love the contrast with blurred and stark, in photos, and the lighting in the black and white photo is natural, again working well with the textures of her clothes and accessories.

Make Up, Hair and Costume

My models hair is purple and she is very talented at doing her own makeup. I like the idea of using the same kind of pastel colour pallet for hair, makeup and clothing, mostly purple and yellow(contrasting colours), blue and pink. I also want this to be replicated in my locations, with similar warm shades that blend together.

Editing Research

I had to chose what editing software I was going to be using, between, Elements, Finial Cut.



 Whilst I was researching music videos, I became interested in various post production effects that are added to enhance the video and offer a new element to the production. I watched videos on the scribble effect, for example, and learnt more on how to use different editing software.



I think the scribble animations add fun to the video, and I enjoyed learning about how to create them, even if I don't end up using them in my promo.


 

https://www.youtube.com/watch?v=BcdogocYGRY





 This is an interesting transition that I think I would like to include in my video.






I think if I end up doing a promo that includes a lot of transitions, or if my video is to a song that has a lot of beats this would be a good technique to refer to, as the transition would be suited for that type of video.



https://www.youtube.com/watch?v=FtWIXi6PscY

https://www.youtube.com/watch?v=cVyza_ZYjvw

Shooting Plan

ON MY MIND : Shoot Day 27th September

Location :  Louisa Bay, Thanet

Set: Beach Scenes

Time : 17:30- 8:00

Cast : Imogen Cole

ON MY MIND: Shoot Day 1st October 

Location: 74 Pierremont Avenue 

Set: Phone scenes + 'bed' scenes

Time: 11:00- 13:00

Cast : Imogen Cole

ON MY MIND : Shoot Day 25th October 

Location : 74 Peirremont Avenue 

Set: Relationship scenes 

Time : 16.30-18:00

Cast : Imogen Cole & Lydia Brown

ON MY MIND : Shoot Day 16th November

Location : Train Station

Set: Train scenes > relationship breakdown scenes 

Time: 20:00-22:00

Cast: Imogen Cole

ON MY MIND: Shoot Day 29th November 

Location: Media Studio, CCVI 

Set: "Girls" scenes

Time: 12:00- 16:00

Cast : Imogen Cole, Oognah Harney, Sarah Villasenor, Chloe Parkison, Felicia Hollingum.

+ any additional scenes that need to be filmed/ re-filmed after post production

Target Audience Research

The genre of my production task will be mainly contempory R&b and Neo-soul Hiphop, making my music video appeal more to the younger generation, as it will be similar to popular artists within these genres like Childish Gambino, Jorja Smith, JCole, Joey Bada$$ and Berhana. I also think that the video will engage the generation between teenagers and middle age as the music will give them a throwback type of feel to when this kind of music was first created. This type of music is typically listened to most by young men, however I think this is a changing industry and my video will feature people of all genders, hopefully attracting all genders.
Audiences how have such a diverse taste in music now due to the increased accessibility in the industry. A lot pf the artists that I listen to release their music for free, and I know that that is something that I would be interested in exploring for my creation.

I understand that often artists attract particular audiences due to the characteristics in them that are relatable to that demographic.

An example of this would be the band Little Mix. They attract a roughly 12-25year old audience that is primarily female, due to them being young women themselves. They are also apart of the "mainstream" current in the music industry. They are played on popular radios, appear on dominating tv shows and star in magazines that reach a wide audience. This side of the industry is the domineering and ruling side of the business, however there is a wider range of genres fusing with it now, for example grime and rap is entering the mainstream, and this exposure of alternative music allows these artists to be discovered, especially by a younger audience through the internet and other media outlets.

However, Kanye West, an enormous power in the industry, is an anomaly to this. Being almost 40 years old, his audience is becoming increasingly younger (due to the exposure that comes with the average age of children having access to the internet), whilst still having fans that are located in the older demographic. he is often featured on popular shows but his music is more appealing to a niche market, so is more likely to be seen on edgy/ less mainstream media platforms. 

 Someone who is an inspiration for me with regards to their music and their visuals is up and coming artist Tom Misch. He produces music that mostly features chilled, lowFi beats and jazz melodies, and has a significantly smaller demographic as his music is suited to a more niche audience. his music is the type that you have to dig for, on Soundcload and other smaller platforms

From my research, I have found several different types of music comes with varied target audiences, and I know that my demographic will likely be quite small, probably targeting males and females aged 16-25 who listen to the type of music that I end up choosing.