Digipak Production Progress : Cover

Below are my digipak cover ideas that I played around with first. I collected my focus group as young adults from my school to gather opinions, as they are my demographic for my production, in the ages 16-25, and HipHop RnB are popular types of music among my social groups.



I liked the use of the clouds, 
giving the album an airy ambience and feeling,and this font of LUNA I think works really well on all these covers. 
My focus group feedback gave the general consensus that having 'Luna' on the cover was more interesting to look at and would create more of an incentive to buy the album. 

Although they liked the font and theme of Jellyfish in cover 2, 
they preferred to see her face. 

Which made me create cover 3. I liked the use of jellyfish in the sunglasses, and my focus group said that they enjoyed the idea but they were a bit too bright and took the audience attention away form the model, the main focus of the cover.

Finally, with the feedback from my focus group, I merged the ideas together. I put the clouds behind the model, made her larger to bring focus to her and dimmed the jellyfish to not distract the attention from her. 

I contacted my focus group again and the new album design was the most popular.