Magazine Progress & Focus Group Feedback

I had 3 mock ups of my magazine advert for my album, and I asked my focus group which was their favorite.

I liked this one as it featured the album cover and the deep purple of the jellyfish is dark and moody, contrasting the light cover and smile on her face.

I used the reviews at the bottom as that is a common convention of album promotion.

For the next two, my main image was Imogen, and I used the same tagline 'brand new self titled album:'
I also liked the use of the release date being so bright and the symbols of apple music and spotify.

The focus group response came back with mixed responses. I asked some candidates the things they liked and disliked and I eventually came up with this design. 

I chose the same photo used for the digipak and enlarged it, keeping with the colour themes used on the other aspects of the brand. I also adapted the reviews and symbols of the music platforms, adding more of a range of listening platforms.




After showing this one to my focus group the feedback was very useful and precise:

• Make LUNA bigger
• Swap the 6th September and the 'worldwide hit'
• Put the platform symbols in a less evasive position. 
  I corrected this feedback and I think the response was very constructive for my magazine advert. I made LUNA much bigger, and to link the magazine advert to the digipak, I added jellyfish in her sunglasses, as seen on the cover. I also rearranged the reviews to make them more symmetrically positioned. I also emphasized the word ALBUM at the top of the page.