Focus Group

When a company want to test how their product will be received by the public, they often test it out on a small group of people in a controlled environment to see what the reaction is likely to be. Audience testing is important because:

• When you have worked on a product which you care about, it is easy to be biased yourself and a fresh perspective can often help to point out flaws which you didn't see yourself.

• You may be making a product designed for an audience which you do not belong to. This means that feedback from members of your target audience are more valuable as they understand the genre better.

I collected my focus group as young adults from my school to gather opinions, as they are my demographic for my production, in the ages 16-25, and HipHop RnB are popular types of music among my social groups.

My focus group consisted of:
Owen (age 17)
Melodie (aged 18)
Rob (aged 23)
Toby (aged 25)
Shonah (16)
Matt (19)
Mabel (18)
Henry (21)
Megan (19)
Lydia (16)
Anoushka (18)
Thabo (20)