Thought Beats - Goodwin's Theory

Music Video Theorist, Andrew Goodwin has condensed the codes and conventions of a music video into 5 ideas. One of them is Thought Beats.
Thought beats is the idea that the audience can see the song in the video. Music videos and narrative ideas are correlated to the beat, rhythm and tempo of the song through the use of cuts, editing to the beat and repeating shot taking. The structure of the song, the speed of the beats in the song and the voice of the artist are all aspects to be considered and explored when creating the visuals.

Goodwin also explores the relationship between the Music and the Visuals used.
He believes you can:

Illustrate= the video uses images and ideas to illustrate the meaning of the song.

Amplify= atmosphere and deeper meanings of the tracks re repeated to keep a particular idea in the audiences mind- without the emphasis or acting of lyrics

Disjuncture= the meaning of the song is ignored and the visuals are totally abstract.