After my focus group were shown the first draft, I had to reevaluate the direction of the music video, and this included deciding if I wanted a narrative featured in the video. My first thoughts when creating the video and choosing the song, On My Mind, were centred around sticking to the lyrics of the song, and have my video feature a narrative, following Imogen leaving some sort of relationship toxic partnership, and now being fine and free. However, after watching my first draft of the video with my focus group, it was clear that despite my intentions begin to reflect the lyrics, I was actually not really presenting them clearly through my visuals. After deciding to change my song to a more abstract, alternative and laid back song by FKJ, I decided to commit to the idea of using abstract visuals as opposed to a clear and structured narrative.
I explored and analysed both types of videos, and found some of the common conventions in abstract music videos were:
- more experimental
-more visually captivating? than a narrative?
-creates a feeling or mood that enhances the listening experience, rather than taking away their attention from it
So, by rejecting the traditional narrative idea seen in Goodwin's theory, I am conforming to the disjuncture-visuals concept, where the shots aren't used to illustrate/ explain the lyrics- they ignore the song and focus more on the mood/ atmosphere that the song provides.
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