Wednesday, 14 March 2018

Feedback from Second Draft

Feedback from Video


After showing my second draft to my focus group I asked them to feedback what they thought about the new cut.
They preferred the new song as it fitted much better with the visuals. They also liked the overlays I used as they represented the past of the couple being watched back on a VHS player or as a video, and that made the home- footage feel of some shots really come together.
However they didint like how I kept switching between two overlays for that narrative of the story, as it didn't feel like one was being committed to.
They preferred the softer one that says 'play' to the cleaner, tidier overlay that looked as though you were looking at the shots through a camera, not watching it back.
They also pointed out that song of the lip-synching was not in time with the music for the first part of the song.
They liked the shot of the girls with the iPhone overlay as it switched things up to front-camera, and gave the video an even more personal touch, so suggested that I include more of those.
The added animations went down really well, and the focus group liked how the titles were now established & defined with the animations.

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Final Production

MUSIC VIDEO DIGIPAK  FRONT COVER INSIDE COVER BACK COVER MAGAZINE ADVERT ...